About our founder
Ally Institute is initiated by Elke Van Hoof, expert in the field of stress and burnout.
Who is Elke Van Hoof?
Elke Van Hoof is a researcher, expert, author, manager and public speaker. Embodying a unique combination of business expertise, psychology and years of experience in academic research, Elke is a pioneer as she not only focuses on what needs to be done, but also on how this should be done. In order to change the predominant paradigm on stress and help more people flourish in changing contexts, she founded Ally Institute in 2019.
Elke’s story
Elke Van Hoof’s view on stress has changed a great deal over time. She once believed the conventional idea that it was a purely negative phenomenon. In her mid-thirties, she realised she was suffering from toxic stress which was causing symptoms of exhaustion, mental fatigue and took a physical toll on her body. During that periode she discovered the positive effects of stress, learned how we can optimally deal with it and even use it to our advantage. From that point forward, she developed a love for stress and wants to share her knowledge with the world.
She is also the author of the following books.
Elke Van Hoof at TEDx Talks
Get in touch
Do you have any questions concerning Ally Institute or its founder Elke Van Hoof? Please let us know.